Last Updated: September 6, 2025
1. Who we are
At Ered Luin, we honor not just the stories you choose, but the trust you place in us. This Privacy Policy is our vow—to safeguard your data, respect your choices, and ensure your journey through our realm is secure and transparent.
2. What We Collect
When you wander through our site or place an order, we may gather:
- Contact details: Name, email, phone number, shipping address
- Order details: Customization preferences, product selections
- Technical data: Browser type, device info, IP address
- Cookies: To enhance your experience and remember your path
We do not collect sensitive personal data unless explicitly required for a specific service.
3. How We Use Your Information
We use your data to:
- Fulfill orders and customization requests
- Communicate updates, confirmations, and support
- Improve site performance and user experience
- Share occasional enchantments—offers, stories, or product updates (only if you opt in)
We do not sell or trade your information. Ever.
4.1 Comments
When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.
4.2 Media
If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
4.3 Cookies
If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
If you visit our login page, we may set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we may also set up several cookies to save your login information and your screen display choices.
If you edit or publish an article, an additional cookie maybe saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited.
4.4 Links
References on this Website to any names, marks, products or services of third parties or hyperlinks to third party websites or information are provided solely for your convenience and do not in any way constitute or imply our endorsement, sponsorship or recommendation of the third party, information, product or service. Except as set forth herein, we do not share your Personal Information with those third parties, and are not responsible for their privacy practices. We suggest you read the privacy policies on all such third party websites.
4.5 Embedded content from other websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
4.6 Third-Party Allies
We may work with trusted partners (e.g., payment gateways, shipping providers, analytics tools) who help us serve you better. They receive only the data necessary to perform their role—and are bound by confidentiality and compliance.
5.1 How long we retain your data
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
5.2 What rights you have over your data
If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
5.3 Where your data is sent
Visitor comments may be checked through an automated spam detection service.
5.4 Data Security
We protect your data with encryption, secure servers, and vigilant practices. While no system is impenetrable, we strive to guard your information as fiercely as we guard our craft.
6.1 Artist Data Collection
Artist Data Collection
When artists submit their work, ERED LUIN may collect personal information such as name, contact details, portfolio links, and biographical notes. This data is used solely for display, communication, and platform enhancement purposes.
Consent & Control
Artists retain full control over their personal data. At any time, they may request updates, corrections, or deletion of their information by contacting the ERED LUIN team.
Third-Party Services
ERED LUIN may use secure third-party services (e.g., hosting, analytics, payment gateways) to support artist submissions and display. These services are selected with care to ensure data protection and compliance with global standards.
Superseding Agreements
In cases where a formal artist agreement has been executed between the contributor and ERED LUIN, the data handling provisions outlined in that agreement shall override any general privacy terms stated herein.
7.1 Changes to This Policy
If our practices evolve, we’ll update this page and note the change date above. We encourage you to revisit occasionally—like a map that reveals new paths.
7.2 Applicable law
Your use of this Website will be governed by and construed in accordance with the laws of India. The Users agree that any legal action or proceedings arising out of your use may be brought exclusively in the competent courts/ tribunals having jurisdiction in Bengaluru in India and irrevocably submit themselves to the jurisdiction of such courts/ tribunals.
7.3 Complaints and Grievance Redressal
If you contact us to provide feedback, register a complaint, or ask a question, we will record any Personal Information and other content that you provide in your communication so that we can effectively respond to your communication. Any complaints or concerns in relation to your Personal Information or content of this Website or any dispute or breach of
confidentiality or any proprietary rights of User during use of the Website or any intellectual property of any User should be immediately informed to us in writing by way of email to connect@eredluin.com
Terms
The terms “we”, “our” and “us” refer to Ered Luin (OPC) Private Limited and the terms “you”, “your” and “User” refer to you, visitors, customers, partners and service providers. The term “Artist” refers to collaborators, creators or individuals acting on behalf of an artist – who contribute original works, designs, or expressions to be displayed, promoted, or offered through the Ered Luin platform, either independently or under a formal agreement. The term “Personal Information” means information that you provide to us which personally identifies you to be contacted or identified, such as your name, phone number, email address, and any other data that is tied to such information. Our practices and procedures in relation to the collection and use of Personal Information have been set-out above in order to ensure safe usage of the Website for you.
By visiting this Website, you agree and acknowledge to be bound by this
Privacy Policy and you hereby consent that we will collect, use, process and share your Personal Information in the manner set out in the sections on this page. If you do not agree with these terms, do not use the Website.
It is clarified that the terms and conditions that are provided separately, form an integral part of your use of this Website and should be read in conjunction with this Privacy Policy.
‘Every path leaves a trace.
We guard yours with care.‘